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Date(s) - July 26, 2017
8:00 am - 10:00 am

Hampton Inn & Suites

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With a few clicks of a mouse a person can purchase a nice item of clothing and have it delivered within a day (usually less). A transaction that normally would have required a lengthy trip to the mall can be completed from an iPhone.

The retail landscape is much different today than it was ten years ago. How can traditional brick-and-mortar retail adapt and survive in an environment driven by Amazon? We’ve asked the retail turn-around specialists Heather Arnold and Bruce Leonard of Streetsense to come and talk  about creating and sustaining successful retail.

As it happens, Heather and Bruce just got back from the International Council of Shopping Centers Conference in Las Vegas and will give a similar presentation. Needless to say, we are thrilled to have them come in and speak. Click here to register. 


Heather Arnold
Heather is the Managing Director of the Public Sector at Streetsense and specializes in retail market analysis, incentive planning, and merchandising mix strategies for downtown environments. Heather leads a multi-disciplinary team on the Vibrant Streets project, an initiative that provides

neighborhoods the tools and framework necessary to create vibrant retail communities, regardless of population, ethnic composition, location, income, or budget.

This initiative stemmed from Heather’s brainchild, The Vibrant Streets Toolkit, which has

been implemented in several cities and numerous neighborhoods, namely Washington, DC and 11 of the neighborhoods therein.
Bruce Leonard

Bruce has over 25 years of experience designing and executing mixed-use projects throughout the United States and Europe.

Bruce joined Streetsense in 2003 as a Managing Principal leading the Architecture and Urban Design studio. Currently for Streetsense, Bruce is involved in creating development strategies and solutions for several large mixed-use projects across the country totaling more than 30 million square feet.


Where: The Hampton Inn & Suites, 5821 Richmond Hwy, Alexandria, VA 22303

When: Wednesday, July 26, 8:00am-10:00am 

Our Summit Series events are always FREE and a complimentary light breakfast will be served.

Click here to register